Ruurtjan built a free DNS lookup tool in 2020.
No team. No funding. No ads.
Just a cleaner version of something devs already Googled every day.
Today it makes $4K–$5K/month, enough to replace a full salary.
→ Found a keyword devs already searched. Built the best tool for it.
→ Saw competitors and thought thriving in that space and knew it's a tool that's in demand. → Let SEO compound quietly for years. 500K+ monthly users.
→ Monetized with ads, sponsorships, then a DNS course.
→ Never chased virality. Just stayed useful.
I already know what some of you are thinking
"But you can just check DNS in dev tools for free…"
And that's exactly why you're still stuck.
Most people don't know the technicalities. They don't want to. They just want something fast, clean, and simple. That gap between "it exists" and "normal people can use it easily" is where the money lives.
While you're dismissing boring ideas, smart founders are quietly printing $5K/month from a DNS tool, a PDF compressor, a unit converter.
Meanwhile, most people are on their 10th AI startup in 2 years with little to nothing to show for it.
The boring niche isn't beneath you. It might just save you.
