Showing 12 of 32 case studies

Panic Attack App, $83k MRR With Zero Investors or Employees: Inside Rootd's Marketing Strategy
How Ania Wysocka built a panic attack and anxiety relief app from her own dorm room experience to $83k MRR with zero investors, zero employees, and zero coding skills.

AI App Designer, $10k MRR in 6 Weeks: Inside Sleek's Marketing Strategy
How Mattia Pomelli built an AI mobile app designer from scratch to $10k MRR in 6 weeks with zero ad spend.

Boring Product, $1M/Month: Inside doola's Marketing Strategy
How Arjun Mahadevan and JP Pincheira turned a painful LLC paperwork problem into a 'Business-in-a-Box' serving 10,000+ founders in 175+ countries

From $0 to $1M ARR in 9 Months: The 12-Channel Marketing Strategy Behind Gojiberry AI
How serial founders Pierre-Eliott Lallemant and Romàn Czerny pivoted from a 2,000-person waitlist that made zero sales to a bootstrapped, profitable AI lead-gen platform on the brink of $1M ARR.

From $0 to $4–5K/Month: The SEO-First Marketing Strategy Behind Nslookup.io
How solo founder Ruurtjan Pul turned a simple DNS lookup page into a high-traffic, ad-and-education-powered cashflow machine — going from $500/month side income to a $4–5K/month ‘boring’ business used by hundreds of thousands of developers.

How Resend Went from a Waitlist to 1M Users | The Marketing Strategy
How former Liferay CPO Zeno Rocha and co-founder Bu Kinoshita built Resend — a developer-first email API — from a YC W23 waitlist to 1,000,000 users.

How a Creator Store Rode TikTok and Word of Mouth to $30M+ ARR | The Marketing Strategy
How ex-Goldman Sachs banker turned creator John Hu and cofounder Vitalii Dodonov scaled Stan — an all-in-one creator store — from a TikTok side project to $30M+ ARR using founder-led content, a laser focus on education creators, and aggressive word-of-mouth and affiliate marketing.

How a Simple Unsubscribe Tool Used Smart Marketing to Hit $10K/Month
How two nomad founders built a privacy-first unsubscribe tool to $10K/month using Product Hunt, Twitter, SEO guides, and TikTok virality.

From $0 to $500M Revenue: Poppi's Viral Marketing Formula
How Allison Ellsworth turned a farmers market ACV tonic into a $500M+ revenue prebiotic soda brand using Shark Tank rebranding, TikTok virality, influencer events, and retail expansion before Pepsi's $1.95B acquisition.

The Marketing Strategy Behind A PDF Tool Quietly Making $80K/month
How a frustrated designer in Barcelona turned a one-page PDF merger into one of the world’s most visited sites. The invisible SEO machine, generous freemium model, and obsessive simplicity behind iLovePDF.

Testimonial.to's Marketing Strategy: $0 to $400K ARR in 2 Years
Discover Testimonial.to's proven marketing strategy that took a solo founder from $0 to $400K ARR in 2 years. No VC, no ads—just Twitter, SEO, and ruthless focus.

The Marketing Strategy That Grew VEED.io to $3.75M/Month
How 2 designers built a $45M ARR video editor using AI (85% revenue), SEO mastery & product-led growth.
