The Marketing Strategy Behind Athletic Green's $600 Million Empire

Introduction

Imagine creating a product to fix your own health problems, then watching it grow into a $1.2 billion company. That's the story of Athletic Greens, now known as AG1. The company went from zero revenue in 2009 to an impressive $600 million in annual revenue by 2024—all while selling just one product. What makes this even more remarkable is that they achieved this growth without relying on expensive retail stores or complicated distribution network...