Sephora Marketing Strategy Secrets: The "Try Before You Buy" Hack That Crushed Competitors

The Founder Who Changed Everything

It's France, 1969. A man named Dominique Mandonnaud opens a small perfume shop in Limoges and calls it "Shop 8." This might sound boring, but here's the thing—he did something radically different that the entire beauty industry had missed.

A picture of Dominique Mandonnaud of Sephora

Back then, buying cosmetics was like being forced to buy a car without a test drive. You'd stand b...