Oodie's Marketing Strategy: Zero to $600M in 6 Years

The Beginning

If you've been scrolling social media anytime in the last five years, you've probably seen The Oodie. That oversized, ridiculous-looking wearable blanket that somehow became a global phenomenon.

Here's a look:

The kind of product that makes you go: "Who buys that?" And then you see the sales numbers and realize... everyone does.

Here's the wild part: The Oodie went from an idea to a $600 mi...