Gumroad’s Marketing Strategy Explained: From $0 to $23.8M Revenue

The Problem That Started It All

Imagine you've just designed something brilliant. A piece of music. An ebook. An art template. Something you're proud of. And now you want to sell it to the world.

But here's what nobody tells you: selling digital stuff online in 2011 was a pain. You'd need a website. Maybe WordPress. Then you'd have to set up payment processing with PayPal. Then you'd need to figure out how to deliver the file. It was like assembling IKEA furniture blindfolded.

That's where...