$0 to $11M in 18 Months: The Tabs Chocolate TikTok Marketing Blueprint

The Origin Story

Oliver's entrepreneurial journey didn't start with chocolate. It started with fidget spinners.

When Oliver was 14, the fidget spinner craze was everywhere. Every kid in school wanted one. So Oliver convinced his grandpa to lend him $500. He bought a 3D printer and some skateboard bearings. He made his own fidget spinners and sold them online.

Etsy was his goldmine. His listings became some of the most popular on the platform. Su...